Channel 4 is being urged to relocate to Brighton and Hove as it looks for premises outside London.
The state-owned television company invited pitches from across the country last month as it started its search for three new “creative hubs”.
Brighton and Hove City Council, working with the local television sector, put in a bid on Friday 11 May.
The bid also involves the Greater Brighton Metropolitan College, Sussex University and Brighton University.
It outlines Brighton and Hove’s “distinctive offering as a major digital and creative centre”, the council said.
It said: “In April, Channel 4 launched its ‘4 All the UK’ strategy and invited pitches from cities and regions across the UK.
“The company plans to open three new creative hubs, including a national HQ, bringing 300 jobs to the regions.
“The Brighton and Hove bid highlights the city’s established success in media, digital innovation and the arts, its unique character as a location known for its quality of life and independent spirit, and its excellent transport links nationally and internationally, including its close proximity to Gatwick Airport.
“Visit Brighton has said it’s delighted to support the bid, as the city’s reputation for digital innovation and the arts, and its excellent transport links would make it an ideal destination for Channel 4.”
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