People caught dropping litter, flytipping and allowing their dogs to foul foul in public places anywhere in the city now face £75 on-the-spot fines as new enforcement officers take to the streets of Brighton & Hove.
The officers, employed by private company 3GS Environmental Solutions, have already begun patrolling in the city.
The new service will support the council’s strategy to encourage everyone to produce less waste and recycle more. It will tackle antisocial and illegal behaviour, improve the environment and reduce waste clean-up and disposal costs.
Each year the council receives dozens of complaints from residents about fly-tipping, litter and other antisocial behaviour and the issues are often raised at residents groups and community meetings.
The scheme was approved by councillors last year and 3GS was awarded the contract following a competitive tendering process.
It will cover fly-tipping, littering, fly-posting, graffiti, dog fouling and disposing of commercial waste illegally. The enforcement officers will wear body cameras to gather evidence and identify offenders.
The council will follow government guidelines to ensure that any fines are issued responsibly.