Planning application for £16 million hotel at Amex stadium

From Brighton & Hove News

Brighton and Hove Albion have submitted a planning application to build a £16 million 150-bed hotel and specialist cancer treatment centre next to the American Express Community Stadium.

The plans have gone into Brighton and Hove City Council and Lewes District Council because the site straddles both local authority areas.

The hotel would be known as the Brighton Aloft.

Albion said: “Both the hotel and cancer treatment centre are subject to a business case and board approval – by Albion and the Brighton and Sussex University Hospitals NHS Trust respectively.

American Express Community Stadium“Upon completion, it is expected that the hotel complex would provide an additional £5.8 million in revenue each year to the local economy and 82 full-time equivalent (FTE) jobs – filled by local people.

“The hotel, which would be operated in partnership with an experienced hotel operator, will help Albion develop a stronger residential conference offering to help serve and increase the non-matchday business at the stadium.

“It will also provide visitor accommodation for football supporters coming to matches and visitors to the two universities, serve those seeking access to the South Downs National Park and enable business travellers using the A27 to stay overnight without needing to drive into Brighton and Hove city centre.

“The hotel site straddles both Brighton and Hove City Council and Lewes District Council boundaries and will be considered by both local planning authorities in early 2016 and, if approved, will open to guests in the summer 2017.

“The development is being overseen by longstanding Albion director Martin Perry, who has been responsible for the successful delivery of the stadium and training ground developments.”

Mr Perry said: “This is another exciting development by Brighton and Hove Albion and will help us attract additional business to the stadium and local economy – and provide another community facility with invaluable health, social and economic benefits.

“We are now working on the tender documents for the project and the hotel is subject to board approval, once tenders have been received and the full costs of the development have been established.”

The investment in the project will add to the £152 million already invested by the club in the American Express Community Stadium and Elite Football Performance Centre.

“To date, the stadium alone has contributed on average £38 million per annum to the local economy while a recent report by financial experts KPMG projected that the two hugely successful Rugby World Cup matches held in Brighton last weekend would contribute £46 million to the local economy alone.

“In addition, it has already created over 1,000 FTE jobs (including 400 construction jobs) and it is estimated to have also indirectly created approximately 600 jobs in other businesses.”

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